Homo Sausage
The English language is often used as a design element in many Japanese products and advertising slogans to give them a "modern" look and feel. Japanese graphic designers say that the use of English in Japanese product design is widespread because of the difficulty of creating original and stylish product names and slogans in the limited Japanese writing script -- there are only so many ways to display their language, and only so many different types of fonts to use.
That said, check out this hilarious tribute to the use of the English Language in Japanese advertising.
As the author of the site states, new products are brought to the marketplace in Japan more than anywhere else in the world, so Japanese words and slogans are quickly used up. And there is often no attempt at checking for proper usage of the English words and phrases which are employed, as they're simply being incorporated for their "hip" graphical element.
Funny.


